August 28th, 2012 10:57 AM by Eric Fang
I got a phone all yesterday from a companywho claims that they can help me with my business.And the salesperson asked me for about 15 minutesto explain to me, though I told him this is not necessary.
Salsperson should have good strategy. First, they should have numbers. How many people has businessincrease x% after switch to them? They should have reference to let other people check. Or they canhave a free website to let others explore. Butthey don't have any.
I remembered that Obama has similar statementsfrom the last election. And lots of votersbelieved it. But 4 years later, we want himto show us the numbers. Just show us what he didor tried to do to boost the economy.
For business classes or proposals, we were askedto write some mission statement. But those statementsmight look/read good, but if it's not deliverable, then the readers/voteers will be disappointed. If you needall the other people to believe you, just show usthe numbers.