Mortgage Blog

It's almost Chinese New Year time and there are
lots of parties as well. I met a friend tonight.
And the interesting thing is that I will meet him
again in another two parties next weekend.

During the party,I meet two reporters from World Journal(
A Chinese Newspaper). And one of them happened
to sell ads/classifieds(as well). But I told her
that I only use the web to promote my business.

From the book Meatball Sundae(Best seller author:
Seth Godin), Godin mentioned that we are still
selling the traditional stuff, but the only changes
during the last two decades are the changes of
the marketing. Usually the TV and the newspaper
(and yellow books) was the only way for advertising.
But now, more and more people are using the web.

And I am one of the loan originators adopts
the web. And I used other technologies to stremlize
my business so that I can transact my business two
or three times faster than some competitors.

But still no matter what kind of marketing strategies
we are going to have, the best service and lowest rates
are the only way for us loan originators to survive.
And this is not enough. We have to do better than the
competitors.