January 30th, 2011 12:04 AM by Eric Fang
It's almost Chinese New Year time and there are lots of parties as well. I met a friend tonight.And the interesting thing is that I will meet himagain in another two parties next weekend.
During the party,I meet two reporters from World Journal(A Chinese Newspaper). And one of them happenedto sell ads/classifieds(as well). But I told herthat I only use the web to promote my business.
From the book Meatball Sundae(Best seller author:Seth Godin), Godin mentioned that we are stillselling the traditional stuff, but the only changesduring the last two decades are the changes of the marketing. Usually the TV and the newspaper(and yellow books) was the only way for advertising.But now, more and more people are using the web.
And I am one of the loan originators adopts the web. And I used other technologies to stremlizemy business so that I can transact my business two or three times faster than some competitors.
But still no matter what kind of marketing strategieswe are going to have, the best service and lowest ratesare the only way for us loan originators to survive.And this is not enough. We have to do better than thecompetitors.