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Stay Focused
March 7th, 2012 7:16 PM

When Facebook annoced IPO a few weeks ago,
The CEO Mark Zuckerberg was asked what he was
going to do after the IPO. He said: Stay focused &
Keep Shipping.

For some time, for any person, we will
ask ourselves why we are doing that?
What's the purpose of doing that, etc?

The interest rates ging up & down. And
it still stays at my trading range. For some
days, we would be distracted by the low
rates. What I am going to do? Originate
new loans, or just just FOCUS on my clients.
And usually I will choose later.

Feb 27th was a big day for me. I closed 1x loans
on one day. And most of them are my old clients.

I read a lot of customer relationship books,
some of them are about how to keep the loyal
customers. I think I am doing well and will
do better on this. It's important to build
mutual-trust duing the loan process.
Everything will be easy after that.

I did have a prospect who switched to
another lender just because the market interest
rate is 0.075% better, and they can
save $15 extra each month. They would not
fit my client profile and my clients will not
do that.

One of my clients has 17 properties now(
9 financed properties). We worked together
from the first property. I provided not
just the low mortgage rate. My clients can
have my advice how to fullfill their investment
dream by acquiring the properties one
after another.

This client FOCUSes on his dream. And I will
hope you will do the same.


Posted in:General
Posted by Eric Fang on March 7th, 2012 7:16 PMPost a Comment

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